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Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information which helps to identify and analyze the needs of the market, the market size and the competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.


Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.


What are some of the products or services that market and public opinion research has helped develop?
Practically everything you can name. Marketing research is one of the reasons why America has the highest standard of living in the world. Manufacturers are very responsive to what they learn from research. We have plastic containers in the bathroom, instead of breakable glass, because the public preferred them. We have child-proof closures on medicines because research helped define the most workable designs


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